Press Release

Second edition of Home Textiles Sourcing Expo maintains presence in New York Market

Synergies result from tri-location of complimentary shows

The second edition of the Home Textiles Sourcing Expo (HTSE) was again co-located with Texworld USA, the largest apparel fabrics show in North America, and the International Apparel Sourcing Show.

The Home Textiles Sourcing Expo alone drew 132 exhibitors from 9 countries and welcomed 674 attendees. Another 843 Texworld USA attendees specifically indicated during registration that they were visiting the Home Textiles Sourcing Expo. The triple show event as a whole drew 563 exhibitors and more than 5,000 attendees.

Cross pollination with the apparel focused shows was also spurred by the co-location, particularly in the intersecting bed and sleep/loungewear categories.

David Audrain, President and CEO of Messe Frankfurt North America commented, “The continued co-location of these three shows in July is gaining traction with sourcing professionals and we expect the importance of the individual events and the week as a whole to grow, drawing more buyers and resources to New York City.”

Lenzing Innovation
Lenzing Fibers continued to partner with Messe Frankfurt for the second edition of Home Textiles Sourcing Expo and supported the show with the popular Lenzing Innovation Pavilion, which straddled HTSE and Texworld USA. The Lenzing Innovation pavilion is an expansion of their successful fabrics trade fair, Innovation Asia (formerly TENCEL New York Inc.) and once again showcased Lenzing customers and their products. TENCEL® C, Lenzing’s new fiber was showcased during the fair. According to Lenzing, this new TENCEL® fiber unites botanic and oceanic properties and revolutionizes the textile world. Studies prove the fiber‘s beneficial effect on skin.

Lenzing organized a well attended seminar program that included a dynamic panel discussion on fiber innovation. The dialogue was focused on innovation in raw materials and featured returning panel moderator Karla Magruder of Fabrikology. Independent Textile Consultant, Franz Martin Haemmerle asked the tough questions about supply and demand for these sought after fibers with his seminar, entitled “The Cellulosic Gap”.

“How to Source Duty-Free Textiles from Egypt”, a seminar by Dr. Ashraf El Rabiey, Consul, Head of the Trade Office of Egypt in New York and “Sourcing Home Textiles from Pakistan – Challenges and Opportunities”, presented by Imran Lateef of Texlynx were popular with attendees eager to source textiles from these countries rich in textile tradition.

Home and soft goods professionals from companies such as Alessi, Ellery Homestyles, Ethan Allen, Sleep Innovations, Vera Bradley and WestPoint Home all made time to attend the show. Trends emerging from the show included a high level of interest in eco-friendly products. In a post show attendee survey, 35% of respondents indicated that they had purchased some sort of eco-friendly products in the past year. This compare with an average of
25% of attendee respondents from the apparel shows, who answered the same question.

The July 2011 edition of Home Textiles Sourcing Expo featured trends, seminars and a curated trend forum by Stylesight. Trends emerging during the transition to Fall 2012/2013 favored tactile and sensory fabrics. Attendee interest and exhibitor offerings gravitated towards two of Stylesight’s four Mega Trends; Wild Craft and Sensing Matter. Wild craft celebrated the spectrums of green and brown, inspired by the textures of flora and fauna. Skin and stone were starting points for the modern neutral palette of the Sensing Matter trend. Stripes were also sought after across all categories.

Attendee Statements
Ellison First Asia, Brian Ashley, Sales and Marketing Manager, USA:
I had some good meetings at the show. I even went back to the office to get my CEO to come over to the show with me. I will absolutely attend next year.

Integrated Global Services, Charles Metzler, President, USA:
I especially appreciated the opportunity to meet with some of the Egyptian companies and the Ministry of Trade. I was also pleased to see Imran Lateef and attend his seminar on sourcing duty-free from Egypt.

Exhibitor Statements
L.S. Textiles and Exports Pvt. Ltd., Vijay S. Keerthi, CEO, India:
Overall we were satisfied with our participation at Home Textiles Sourcing Expo.  It was a good first show for us as we received inquiries from the retail industry and we were able to meet with some leading wholesale companies, which is beneficial for our business.  We look forward to exhibiting again in 2012.

Roomine Home, Na Young Jo, Trading Department, Korea:
This is our second year exhibiting with Home Textiles Sourcing Expo. We saw new potential buyers for our company. We hope to establish good relationships with many of the wholesalers and buying agents that we were able to meet. We find Home Textiles Sourcing Expo to be a good trade fair for meeting new clients in the eastern U.S.

United Textiles, Amr Magued Marzouk, General Manager, Egypt:
The show was productive and I plan to participate in the future.

Zibo Yinshilai Textile Co., Ltd., Juliet Ji, Sales Manager, China:
I had high quality meetings were very good and I will be back next year.

July 2012
The third edition of Home Textiles Sourcing Expo will take place July 24 - 26, 2012 at the Javits Convention Center in New York City.

For further information, please visit www.HomeTextilesSourcing.com.

About Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organised 87 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. The North American headquarters in Atlanta produces trade shows in the USA, Canada and Mexico across various industries.  For more information about Messe Frankfurt, please visit our Web site at www.usa.messefrankfurt.com.

Press Contact:
Alexandra d’Archangelo
Market Development Manager
Tel: 770-984-8016 ext 417
E-mail: alex.darchangelo@usa.messefrankfurt.com